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Facebook is quickly becoming the “it” platform for many companies and small businesses who need help with their branding. Companies love Facebook because it has phenomenal reach. If you analyze how fast Facebook has grown in the past few years, you’ll see that the majority of the users using the social network are pretty active. It is this that makes Facebook worth using by companies of all sizes. Even you can jump onto the bandwagon and create your own fan page on Facebook where interested people can like your page to join it.
The Facebook fan page is a great place where your business can interact with customers and build a relationship. Here are three easy ways you can create your own Facebook fan page.
Bring more value to your fan page by creating tabs that are relevant to your () product/brand. If you’re promoting alpaca wool
winter socks, then the name of your tab could be, Alpaca Winter Socks, or something like that – you get the picture. Some fan pages have associated apps for their fans, and that’s a really great way to help your fan page become viral. You want the app to be as viral as possible, so make it have value and perhaps as outrageous as possible.
Make sure you create a proper welcome tab on your Facebook page. A welcome tab serves as the official greeting to your page and is a great way to say “hello” to new visitors–which will help them feel warm and welcoming to your brand and to you. It also gives you the opportunity to present your call to action by asking them directly to become a fan.
You can use this tab to illustrate the benefits of () joining your fan page by including any special campaigns that you might be running. Basically you
can put anything on this page that you feel would be an appropriate way to welcome new fans.
You have to market and promote your fan page so it can get to the point where it works for you. You can use the inbuilt Facebook Social Ads system to kick start the promotion; these ads appear alongside the sidebar on your Facebook. Imagine that a huge market that is your market becoming aware of your fan page almost overnight – we think it’s smart. You’ll need to pay out of pocket for these ads, but considering the amount of traffic you can generate to your fan page it’s really worth it.
In conclusion, building your Facebook fan page will take you lots of time and effort but the rewards will () absolutely be worth it.
In other news:
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A US dad is suing Facebook for not getting permission from parents before children ‘Like’ brands.
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